Your website is the first contact your potential customer has with your company – and it could also be your last depending on the experience he or she has there. Companies who say they don’t get their business from the web may be accurate, but that just means that they are missing out on potential sales. Referrals are fantastic, but what is the first step in following up? For many buyers, it is checking out the company online.
So what can residential integrators do to improve their online presence and turn their sites into lead machines? Web designer Paul Compton, owner of Pixel Vault, has some ideas, and he has some good insights into what a residential integrator needs, as he was one for over 30 years.
June 25, 2018