Do you know who your customers are? Do you know what services they actually want? More importantly, do you know why?
Step 1: Research your target audience
Step 2: Find The Common Details
Once you've completed your research, narrow down your results by finding the most common answers you received from your customers.
Next, go through the information to determine the most important details that'll affect how you communicate to your audience.
For example, if a majority of people share the same challenge, this will be an important detail to include in your persona.</br>
Here is some of the information you should determine in this step:
- Demographics (age, occupation, etc.)
- Behaviors (skill level, interest in home technology, how they use the products, what they read and watch, etc.)
- Determine the pain points.
- Contact preferences (how often they want to receive emails, periodic phone calls, etc.)