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Google reviews are an essential aspect of any AV business’s online presence. They are a powerful tool that can significantly impact your company’s growth and success. In this article, we’ll look at how Google reviews can help grow your business, and how you can get more reviews for your business. In 2018, Google told us that by 2020, Google reviews would be would be over 20% of your online ranking. They didn’t lie. Fast forward to 2023, and we see a marked increase in business from our clients who take Google Reviews seriously.

increased visibility

One of the most significant advantages of having Google reviews is the increased visibility it provides for your business. The more reviews a company has, the more likely it is to appear at the top of search engine results. Google favors businesses that have high ratings and positive reviews. This improved search engine optimization (SEO) can attract more potential customers to the business’s website or storefront.

builds trust

Customer reviews are a great way to build trust with potential customers. When your potential customers are looking for a product or service, they often turn to online reviews to gauge the quality of your business. In fact, the data from Google says that over 80% of consumers visit Google Reviews prior to contacting a business. Positive reviews and high ratings can show that a business is reliable, trustworthy, and provides quality services or products. This can help customers feel more confident in their decision to choose that business.

provides feedback

Google reviews provide valuable feedback that can help businesses improve their products or services. By reading reviews, businesses can understand what their customers like and dislike about their experiences. This feedback can help businesses identify areas of improvement and make necessary changes to enhance their customer experience.

88% of customers trust online reviews over recommendations from friends and family.

helps improve customer experience

By improving their customer experience based on feedback from Google reviews, businesses can increase customer satisfaction. Positive reviews can attract new customers, while negative reviews provide insight into areas that need improvement. Addressing negative reviews promptly and effectively can help turn unhappy customers into satisfied ones. By continually improving their customer experience, businesses can increase customer loyalty and retention, which ultimately leads to business growth.

encourages customer engagement

Engaging with customers on Google reviews can demonstrate a business’s commitment to customer satisfaction. Responding to both positive and negative reviews shows that the business values its customers’ feedback and wants to ensure their satisfaction. This can encourage customers to leave reviews, which can further improve the business’s visibility and reputation.

In conclusion, Google reviews are a valuable tool that can help grow your AV business. They provide increased visibility, build trust, provide valuable feedback, help improve the customer experience, and encourage customer engagement. By utilizing Google reviews effectively, businesses can attract new customers and retain existing ones, ultimately leading to business growth and more money in your wallet.

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About Pixel Vault

Pixel Vault was built from the ground up to help AV businesses, custom integrators, and security companies take their businesses to the next level. Using state-of-the-art web design, social media marketing, and Google Ads. We work with everyone from small shop hustlers to members of the CEPro 100.  Ready to get started? Have questions? We're always ready to talk about home technology and other nerdy stuff.  Get in touch today.